visual identity
art direction

client / label - Positive Regression

Positive Regression is a record label / sound artist collective, founded by Michał Turowski and Paweł Starzec, and focused on releasing and promoting all outlets of both artists, mostly on cassette tapes. I’d designed a logo and whole visual communication system, which is able to be differentiated depending on placement and usage. Besides that, I’d created a template framework for cassette releases design, which are thought to be a complimentary objects. The whole project deals with altered and distorted typography, and main logo is focused on various type designs, while cassette sleeves are intended to be minimalistic and clear, with reduced image space.


photo: pawelstarzec.com